Wellness & well-being study

Focus: unmet needs of „healthy empty nesters“ wrt wellness & well-being

Goal: identifying areas for innovation, developing a visionary bathroom concept

• This international user research was conducted by our partner in Spain, A Piece of Pie. Savigny User Research carried out the study in Germany and also participated in the analysis across countries.
• A field study took a look at what people enjoy in spas and wellness clubs and what they might also enjoy at home.
• Photo diaries gave us insights into people's everyday lives and bathroom routines. They also sensitized our participants to the topics of our study.
• In-home interviews and observations allowed us to take a look at people's lives, their well-being, and their bathroom experiences.
• Participants produced collages on what wellness + well-being means to them and on their ideal bathroom experience.
• Important: conducting this sensitive research with both female + male researchers

Savigny User Research provides you with key insights for more success in the German market and worldwide!