Digital entertainment study

Digital home entertainment in all its facets was the focus of this study.

• This international user research was conducted by GfK-NOP.
• Savigny User Research carried out the study in Germany as member of the Social Solutions Global Consortium.
• A photo-supported diary study allowed us to get insight into weekly patterns of home entertainment as experienced by participants.
• In-home interviews provided deep insights, e.g. into what role different kinds of entertainment play for individual household members as well as how entertainment is shared.
• Participant profiles illustrated by photos and video clips presented the rich findings in a concise format, allowing for comparison between the different countries.

Savigny User Research provides you with key insights for more success in the German market and worldwide!